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Copy writing 

Copywriting is the process of writing text for the purpose of advertising or other forms of marketing.

The text, also known as "copy," is written to persuade someone to take a particular action, such as purchasing a product or service, signing up for a newsletter, or visiting a website. Copywriting is a key component of advertising and marketing campaigns, and is used across various media, including print ads, billboards, television commercials, and online platforms such as social media and websites.

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