Paid advertising

Paid advertising, also known as pay-per-click (PPC) advertising, is a method of promoting a product or service through paid-for online ads. These ads are typically displayed on search engine results pages (SERPs) or on social media platforms.

Paid advertising is a highly effective way to reach a large audience quickly and generate leads and sales. It allows businesses to target specific demographics and geographic areas, and to track the success of their campaigns using metrics such as click-through rate (CTR) and conversion rate.